This winter, we are cooperating with the famous Geisenheim University for the first time. The students work on different media concepts round about wine communication in their freshman year.
40 enthousiastic young people have chosen to develop a range of ideas to promote our Hamecker and the brand’s core vlues – friendship, pleasure and indulgence – to a broad public.
They worked out editorial plans, developped games and competiions, told stories with lots of pictures and gave food pairing advice. All of these were carefully adapted to the target groups on Facebook and Instagram.
We thoroughly enjoyed working together and will certainly maintain the social media channels, to which the students built a solid foundation.
Feel free to check out Hamecker on Facebook and/or Instagram and become a member of our #InnerCircle.